China Market Strategy - Machinery
Find out how a US industrial machinery company has boosted profits by producing and selling in China.
Producing greater profits with machinery
For eight years, Streamline Alliance has been helping its industrial machinery clients move their manufacturing operations to China, where they can produce their equipment on time, to the highest standards of quality, and at a significantly lower cost.
One of Streamline’s most successful clients manufactures machinery for the US printing industry. Some time ago, they turned to Streamline Alliance to manage their supplier relationships, production, quality control, and logistics and global shipping operations. It did all this for them with great success and to the complete satisfaction of everyone involved.
What next? Selling at the source
Streamline knew its printing machinery client could achieve far more in China than just saving money on manufacturing. Streamline Markets showed them there was a big market for their products—right in the country where they were producing them.
To prove this, Streamline Markets:
- Conducted an in-depth study of China’s printing industry.
- Interviewed potential clients, as well as the competition.
- Crunched numbers and analyzed potential profit margins.
- Held extensive discussions with the client’s global marketing and strategy teams.
Printing the results as they roll in
This year, Streamline’s client has decided to sell its equipment directly to China’s printing industry. Streamline Markets is partnering with them to build a nationwide network of sales and marketing reps. The outlook for long-term success is excellent. Check back for results as this project unfolds.
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