China Market Research - Apparel
Find out what a major global underwear brand is doing to prepare for China market entry.
Finding the right formula for underwear in China
Partnering with Streamline, a famous global manufacturer of underwear has been watching the China market since 2001, looking for the best moment to jump in. This mass-market brand sells affordable products through supermarkets, hypermarkets and convenience stores. The company’s executives know how vital it is to enter the Chinese market at the right time, with the right product mix, and using the right packaging, promotion, distribution and, of course, the right price.
Doing the homework
Streamline has been helping this global brand keep on top of the China underwear market through a variety of services. It:
- Investigates the market.
- Watches the competition.
- Interviews potential business partners (e.g., Wal-Mart, Carrefour and Lianhua Supermarkets).
- Conducts consumer focus groups.
Streamline gives the client a thorough, realistic understanding of the market—a successful market-entry strategy depends on it.
Explore how you can succeed in the China Market. Speak with a Streamline Markets specialist.
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