China Market Info

US companies hoping to access China's 1.3 billion consumers face a number of challenges, not the least of which is figuring out how they can market products to a culture that includes poor rural farmers along with urban multi-millionaires, with a range of unique, localized buying preferences and behaviors in between. Because it is so difficult to generalize about Chinese consumers, global "one-size-fits-all" marketing strategies seem destined to fail.