China Market Entry - Medical

A successful entry into China’s medical market

When a major European medical supply company decided to expand its production and sales operations into China, they turned to Streamline Markets for help. The result: today they have an effective supply chain and 400 highly trained sales reps selling their products directly to hospitals and clinics throughout China.

 

Global standards, local production

Streamline Markets engaged its parent company, Streamline Alliance to manage development, production and quality control for all the products to be introduced into China. Streamline ensured the client would be able to:

 

Partnering for distribution

Once the supply chain was established, tested and approved by Streamline Alliance and the client, Streamline Markets established a partnership between the client and one of China’s largest distributors of medical supplies. Streamline Markets put 400 Chinese sales professionals through the same rigorous training program as the client was using for its Western sales reps.

 

A guided sales effort pays off

As master of quality assurance, Streamline Markets made sure the newly trained Chinese sales reps were adhering to process guidelines and the highest performance standards. Streamline stills sends its own sales and marketing team out to monitor and guide the sales team. Every week, it gives the client in-depth progress reports on their new China-based enterprise, with extensive details for production and sales.

 

The result

Streamline Markets’s client is quickly and cost effectively gaining market share with a huge and complicated target audience: the Chinese medical establishment.