China Market Entry - Candy

Bringing chocolate to China

Chocolate is not the widespread, sometimes fanatical, passion in China that it is in the West. A leading US candy and chocolate producer is aiming to change this. With the help of Streamline Markets, it’s making far-reaching progress.

Streamline Markets has enabled its client to extend product reach to nearly every province in China, leveraging its excellent relationship with one of China’s largest government food distribution companies. It has taken its client’s candy even to towns isolated for centuries from the influence of foreign companies.

Now, when you walk down a village street in rural China, you may see the client’s candy bars peeking out of a pocket or being enjoyed on the spot.

 

It takes work to create a sweet tooth

Bringing candy from the West into China is not as easy as you might think. China is not used to importing food, so it takes quite a bit of delicate negotiating.

Among the many services Streamline Markets has provided this client, it has:

• Negotiated the terms of all business relationships.
• Facilitated business meetings and discussions.
• Provided translation services.
• Found the best local legal and audit resources.
• Identified the most qualified local suppliers.

Streamline Markets is still actively engaged with this candy business. It participates in important partnership meetings and monitors the cooperation between the Western client and their Chinese distributors. It’s a sweet deal for everyone.