China Market Entry - Air

A joint effort in clearing China’s air

Everyone knows that China has a serious air pollution problem. It was only natural that a major US manufacturer of consumer and industrial air-cleaning devices would want to introduce its products into an enormous market that desperately needs them.

There were, however, a couple obstacles. First, these types of devices were new to China, so the client would have to prove their effectiveness from the start. This was easily solved by Streamline Markets’s smart, efficient and effective sales team. They knew not only how to demonstrate immediate measurable results but pointed to the long-term benefits of clearing the air as well.

The second problem was a little more complicated. Streamline Markets knew there was sure to be a knock-off problem if steps weren’t taken to prevent it early on. So it came up with an intelligent and inventive solution.

Outsmarting the copycats

Of course, Streamline Markets first turned to the Chinese legal system to get as much protection as possible against copycat manufacturers. But they knew a simple yet even more effective solution: keep production costs low enough that it just wouldn’t pay for copycats to compete.

Investing for the future

The client’s air cleaners are now being sold—with growing success—by Streamline’s direct sales force to Chinese hospitals, schools and industrial facilities. Streamline Markets saw such tremendous potential with this line of products that it backed its client financially with a direct investment in market expansion. Streamline looks forward to promoting and sharing its client’s continued success.